There a few things you should take in to consideration when purchasing Student Debt Leads.
LeClix has been providing quality Student Debt Leads for over 4 years and counting. As leader in pay-per-call In the Student Debt Leads Space, we know how important it is receive a quality lead and obtain measurable, consistent CPA in the industry.
Things to look for –
How are the leads generated:
One of the most important things to looks for in quality student debt lead, is of course, how the lead is actually being generated. It’s no surprise that getting a prospect with a higher level of intent is a far easier lead to close and alleviates putting your sales team on “burnout” mode. All too often we see sales teams “beating the pavement” with old beat up leads and getting nowhere. Low quality leads can have a brutal impact on your business if not carefully considered. Typically you can see the quality of the leads your purchasing or generating through your total customer attrition. Typically owners will not always see the effects of lesser quality leads right away. Sales may even stay relatively the same with aged leads or leads with a lower level of intent. The real measure can be seen on the back-end of your business and can result in high cancellation or non payment by clients who simply do not have a level of seriousness about getting help, and are shoppers feeling “pressure” to engage your service through “hard selling”. LeClix has been able to master the most effective mediums for producing the absolute highest quality student debt leads, yielding only the highest level of customer intent.
The absolute “Best” channels to produce Student Debt Leads:
Facebook – It’s no surprise that the social media behemoth is an incredible hub for qualified prospects looking for or considering Student Loan Relief. With over 207 million users in the US and 70% of that user base having listed being a college graduate or having attended higher education, it’s easy to see what Facebook is a must have medium of advertising in the Student Debt space.
Google – While the advertising policies have become stricter and stricter LeClix has been able to master the search medium giant’s preferences and avoid uncertain causality of ads. Google has long been the preferred source for high quality lead generation in almost every vertical around. LeClix produces some of the highest quality search leads in the Student Debt space.
Native Ads – A widely unknown medium for advertising is Native advertising. While often over looked and underutilized, Native advertising has been a pinnacle in high quality Student Debt Leads generation on the LeClix network.
While there is no one beats all strategy in Student Debt Lead Generation, keeping your eyes on maximizing your ROAS / ROI is by far the most important and measurable statistic every owner and marketing manager should be looking at. Whether your purchasing data, live inbound calls or generating your own leads through another mediums such as mail, SMS, RVM or another method, you should be constantly looking at your CPA, making sure that you are consistently achieving maximum results from whichever campaign you are running.