Tax Lead purchasing has ended up being a viable component for business development and expansion. By purchasing direct leads as opposed to concentrating on different strategies for client acquisition, tax relief organizations can gain a fundamental advantage with a small amount of the exertion and cost. Tax laden consumers have increasingly looked to viable, reputable sources of help with these troubling and often daunting financial issues. Nonetheless, as with any measurable marketing effort it is important to take some fundamental things in to consideration.
Tax Lead Generation Methods
All too often business owners are eager to get off the ground or scale their business by taking on new lead sources, campaigns and advertising. In a game of limited demand they are often left to take what’s available at scale, and without consideration of how the prospect was generated to begin with. Understanding your traffic source is the first step in understanding what to expect from your campaign. Not every vertical is created equal. What may work in Credit Card Consolidation, Traditional Debt Relief or other Debt Related verticals, won’t necessarily perform the same in the Tax Settlement Vertical. Worse yet, it make takes weeks if not months to find that out when “testing” these sources. When positioning your campaign in tax relief, it’s important to understand your consumer. Most prospects in the tax relief vertical are acting on impulsive uncertainty. They may being going through a number of different things including, wage garnishment, bank levy, owe severe back taxes, are being audited or experiencing a tax lien. These can be triggers for most consumers to start “searching” for answers. Hence, the most effective traffic typically can be found in the form of pay-per-click traffic via paid search. This assures a high level of consumer intent and assures your business maintains maximum conversion rates effectively lowering your cost per leads and cost per acquisition over time.
Understand Your Lead Company
The second if not first thing to consider is who your purchasing your leads from. This may seem obvious but all too often business owners find themselves in the trenches of not understanding what the agency behind the wheel is actually doing, saying or advertising to your possible prospective client. It’s important to understand the copy, terminology and overall message of the content being displayed. This can separate your campaign from being successful or unsuccessful if the lead provider is providing non-compliant traffic, setting unreasonable expectations or misleading site visitors. The first step in the right direction is requesting to see at least the copy of the front facing advertisements being promoted, and if possible the actual page in which the consumer is actually landing on to assure that there are no discrepancies between their promotion language and that of your operations. This can be mean something as simple as “Tax Debt Forgiveness” vs “FREE Eligibility Check for the Fresh-Start Program”. While both are strong in nature, one completely misleads the consumer while the other simply states they can obtain a free eligibility check. Stark difference such as these can land you in hot water with prospects feeling mislead or worse thinking that their is an end result that simply is not true.
Track Your Results Extensively
LeClix speaks the language of marketing and we are always striving to deliver the most competitive CPA’s in the industry while keeping quality at it’s highest. We understand these metrics can at times be hard to understand or not even relative based on longer term goals. However, immediate and ongoing CPA analysis can keep you from continuing ineffective campaigns, improve your bottom line and allow you insights or insight opportunities to look out for and make the necessary adjustments to improve performance. CPA calculations while not difficult can be lost in translation without proper lead tracking applications in place. Be sure you understand and utilize your lead providers tracking to understand your metrics and make informed decisions.
Don’t know how to calculate CPA? Take look at the simple formula below or click to access a free online calculator and start measuring your results.
Develop a Plan to Scale
The last (and possibly hardest at times) thing to do is develop an actionable plan to scale the business. After all, your in business to grow and expand revenues and increase brand awareness to attract new potential prospective clients organically. This can often be difficult for some firms as they struggle to continue obtaining quality, reliable traffic for their campaign while keeping costs in line, conversions up to expectation and employees busy enough to earn a commission. Communication is key. You can often develop an actionable plan with your lead agency by simply discussing your intentions and finding a solution that fit your needs.
Looking for Quality Tax Debt Leads? LeClix Specializes in Tax Lead Generation through only top tier media placements across the web.